The road show needed to inspire employees by showing them the way forward. A mass of detailed business information needed to be communicated in a fresh and engaging way for tens of thousands of employees across the globe. It needed to be created from scratch in just 2 months.
With the theme of making the right connections, Mann Made Media’s strategy was to create a one-in-a-kind show and collaborated with Magna Carta and TBWA/ Hunt Lascaris to package the show into a digital toolkit to be implemented into every Standard Bank branch worldwide.
Every element was designed to make connections between people and ideas, through the use of interactive games that encouraged people to make connections with those around them and the set designed as a visual representation of Standard Bank connecting the world to Africa and Africa to the world.
Employees left feeling empowered with a new understanding of how Standard Bank was moving forward.
Annual conference with fixed expectations
What a birthday – what a bank!
Dramatise the corporate pride and celebrate the humanity of the bank
Create a seamless integration of live stage action with on-screen storytelling
Rehearse and refine all presentations with executives
Of all the groups, in all the world, this is the best conference i’ve ever had the privilege of attending
Fractured corporate culture
Little respect for ‘soft issues’
No history of engaging the staff
Tell it like it is
Create comic characters that satirize anti-culture behaviours
Demonstrate active commitment from senior executives
Show the hard-core bottom-line financial case for a positive unfied culture
A world-class event with fawless execution.
Stephen van Coller Chief Executive, Absa Capital and Absa Wealth
No creative through-line
Inadequate experiential design
Enhance the best and bin the rest
Radically reduce the time in conference with a 3×3 day structure
Redesign the mechanics of the awards to elevate status but minimise timing
Create an experiential design as per an Emotional Response Graph
The audience was delighted with the new format.
Government pressure to regulate the industry
Bad publicity from irresponsible trading practices
Previous classroom-based campaign expensive and ineffective
A Taverner just like you!
Create a character and a world that the audience can relate to High-quality Industrial Theatre that ‘edutains’ around good and bad practices
Engage the audience with interactive quizzes and prizes
World-Class campaign and can be seen as best practice.