Events

STANDARD BANK “MOVING FORWARD”

The Challenge

The road show needed to inspire employees by showing them the way forward. A mass of detailed business information needed to be communicated in a fresh and engaging way for tens of thousands of employees across the globe. It needed to be created from scratch in just 2 months.

The Strategy

With the theme of making the right connections, Mann Made Media’s strategy was to create a one-in-a-kind show and collaborated with Magna Carta and TBWA/ Hunt Lascaris to package the show into a digital toolkit to be implemented into every Standard Bank branch worldwide.

The Solution

Every element was designed to make connections between people and ideas, through the use of interactive games that encouraged people to make connections with those around them and the set designed as a visual representation of Standard Bank connecting the world to Africa and Africa to the world.

The Response

Employees left feeling empowered with a new understanding of how Standard Bank was moving forward.

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STANDARD BANK PBB INDABA

The Challenge

Annual conference with fixed expectations
Diminished morale
150-Year Anniversary

The Strategy

What a birthday – what a bank!

The Solution

Dramatise the corporate pride and celebrate the humanity of the bank
Create a seamless integration of live stage action with on-screen storytelling
Rehearse and refine all presentations with executives

The Response

Of all the groups, in all the world, this is the best conference i’ve ever had the privilege of attending

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ABSA VALUES CAMPAIGN

The Challenge

Fractured corporate culture
Little respect for ‘soft issues’
No history of engaging the staff

The Strategy

Tell it like it is

The Solution

Create comic characters that satirize anti-culture behaviours
Demonstrate active commitment from senior executives
Show the hard-core bottom-line financial case for a positive unfied culture

The Response

A world-class event with fawless execution.

Stephen van Coller Chief Executive, Absa Capital and Absa Wealth

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RMB ANNUAL CONFERENCE

The Challenge

Conference fatigue
No creative through-line
Inadequate experiential design

The Strategy

Enhance the best and bin the rest

The Solution

Radically reduce the time in conference with a 3×3 day structure
Redesign the mechanics of the awards to elevate status but minimise timing
Create an experiential design as per an Emotional Response Graph

The Response

The audience was delighted with the new format.

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SAB RESPONSIBLE TRADER PROGRAMME

The Challenge

Government pressure to regulate the industry
Bad publicity from irresponsible trading practices
Previous classroom-based campaign expensive and ineffective

The Strategy

A Taverner just like you!

The Solution

Create a character and a world that the audience can relate to High-quality Industrial Theatre that ‘edutains’ around good and bad practices
Engage the audience with interactive quizzes and prizes

The Response

World-Class campaign and can be seen as best practice.

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