Interactive

CASTLE LITE

The Challenge

Tracking promoters to ensure that they execute activations to client and agency standards, as well to help organise the logistics of visiting multiple locations in rural areas across the country.

The Strategy

Get real-time data from promoters situated at various locations using digital, easy-touse technologies and allow client and the agency to view progress reports.

The Solution

To provide an app that promoters could use to log their progress reports, attendance at the activations, prizes handed out and which also included a questionnaire for tavern owners to establish knowledge of the product and whether it was correctly placed. Promoters could also upload photographs. It included a web-based dashboard and admin panel showing the results of questionnaires and which allowed tracking of the quality control of the activation campaign. This app also helped with logistics such as route planning (Google Maps API to set routes for particular areas), and road managers always had up-to-date information pushed to their devices, so they had access to what was happening without having to “work hard”.

The Response

Over 100 activations were successfully executed nationally and the client was delighted with this easy-to-use technology that allowed them to keep a close eye on how the activation was rolled out.

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BMW TUNNEL INSTALLATION

The Challenge

To recreate the visceral experience of walking down a tunnel, just like a sportsman before a big match, and then emerging into a packed stadium with screaming fans for BMW’s press conference announcing their sponsorship of the Springboks.

The Strategy

Our strategy was to parallel the thrill of driving a BMW with the power of Springbok rugby.

The Solution

Our interactive installation connected five computers running eight pieces of customcoded software handling motion detection, live animation and synchronised video playback. We also packed the circuit boards with eight disposable cameras and connected them to a custom-programmed microprocessor. This triggered a preciselytimed sequence of flashes to augment the animation on screen. Sixty thousand fans were created from just 10 people in studio using CGI technology. Eight strategically placed speakers played precisely-timed loops to emulate crowds cheering.

The Response

It scored excellent reviews with client, guest and rugby players alike

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SAB KICKSTART WALL

The Challenge

To tell the stories of young entrepreneurs through technology and fun and innovative media for SAB’s poverty alleviation programme.

The Strategy

For the Mann Made creative team to elevate the status of the nominees by moving away from the boring and usual exhibition booths.

The Solution

The wonderwall, which was an interactive installation that told the nominee’s stories through video and graphics, in 4XHD resolution. Visitors triggered playback by walking up to any part of the 9-metre long wall. Sixteen animated SAB-branded bottle caps responded to proximity, spinning up to reveal videos of each of the 16 finalists, allowing visitors to engage with their stories.

The Response

A unique and engaging way for exhibition visitors to vote for the finalist of their choice before the KickStart awards ceremony began.

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McCARTHY INTERACTIVE CENTRE

The Challenge

McCarthy needed a solution to allow customers to explore all vehicles in their database in an innovative way, and which would put them miles ahead of their competitors. They were looking for an interactive, yet digital solution, over-and-above and better than their current website or apps.

The Strategy

Mann Made Media proposed an interactive installation combining the best of digital convenience with the personal touch and service of a real dealership – an installation more personalised, immersive, engaging and high-tech than using a web page and which also allowed viewing of multiple cars that could be compared on the same page.

The Solution

The McCarthy Interactive Centre (MIC) was created: a groundbreaking South African-first virtual store where dealers can help customers find their dream car. The process is smoothly run through an augmented reality interactive table connected to a giant video wall display, and an iPad app operated by the sales consultant. The consultant uses the iPad app to select new and/or used cars – represented by tokens – throughout the company’s nationwide network. There is 3D gesture control for close-ups to explore the features on individual cars, and if multiple cars are selected, the system compares the cars on criteria such as price, mileage and fuel economy.

The Response

“With only one day, and two clients in the showroom, I have already taken deposit on my delivery of one vehicle and taken in another application on a second vehicle that will be delivered. The reason the McCarthy Interactive Centre is impressive is because my clients had already decided they wanted the vehicles even before they saw them in reality. Thank you for the great sales edge.” McCarthy Volkswagen Wonderboom sales consultant Jordan Pretorius.

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