Skills: Events, Road Shows

Barclays Pan African Roadshow 2014

Silver Loeries Winner 2014: The Undisputed Heavyweight Banking Champion Of Africa

The Barclays Africa/Absa road show was a mammoth show that needed to be conceptualised and rolled out to 40 000 people in 12 countries across Africa, as well as scaled to the size of each region. It served as a launchpad for Barclays Africa/Absa’s new strategy and reinforce the goal of becoming number one on the continent, driven by the theme of the undisputed heavyweight boxing champion of Africa as told through the story of Muhammad Ali vs George Foreman in the 1974 Rumble in the Jungle. Intertwining the story of Muhammad Ali with the bank with the help of live actors, video support on a 23-metre screen, professional business presentations and boxing-themed entertainment through choreography and musical performances on the title-fight boxing ring stage made the show one never seen before.